lita ford new richest man, Yanai, Japan is not easy to achieve good goals
Lead: in 2010, the world's richest man Bill Gates and • “stock god” Warren Buffett's wealth • have shrunk because of the financial crisis, the Japanese Fast Retailing Co., Ltd. (Fast Retailing) Chairman and CEO, founder of UNIQLO But people Yanai is “a blessing in disguise,” net worth of 76 billion dollars to become Japan's new richest man, and among the world's richest 89th.
Tokyo Ginza high cost of land in the street, from Hermes, Chanel store not far away, there is a clean and white and elegant clothing stores – UNIQLO (UNIQLO).
UNIQLO UNIQUE CLOTHING WAREHOUSE, its intrinsic meaning is different from the gift shop and warehouse-type store forms, and to the supermarket-based self-service approach and reasonable prices to provide customers with reliable products satisfying. In UNIQLO, a shirt to sell less than 300 yuan, to its standing in the Ginza store has lots of this expensive, and the crowds.
UNIQLO in Shanghai 2200 square meters of the Asian flagship store, a fashionably dressed but sternest buried the elderly is silently watching the customer to select goods: all Monrovia carrying the hands of each guest is stuffed full to the brim to purchase clothes basket, may is still the same color clothes torn section, or choose a different style for indecisiveness, it is difficult to choose some of the last, simply buyout. Seeing this, Yanai is (Tadashi Yanai)'s face rare hint of a smile, then strode through the middle from the shop will be accompanied by staff far behind.
“Cold” new richest man
2010, the world's richest man Bill Gates and • “stock god” Warren Buffett's wealth • have shrunk because of the financial crisis, the Japanese Fast Retailing Co., Ltd. (Fast Retailing) Chairman and CEO, UNIQLO, founder of Yanai is it “a blessing in disguise” of 76 billion net worth to become Japan's new richest man, and among the world's richest 89th.
Yanai, Japan's new richest man, is
Yanai is pioneering the Ten Commandments, the first is “working diligently, 24 hours a day should put his energy into work.” Fast Retailing's been to people who are special working environment for its impressive. Here's office has no fixed desk, all the staff are not cut off in a big room to work, employees can walk around holding notebooks; all meetings are controlled within 10 minutes; 19:00, lights on time the company, principle, prohibit overtime.
Outsider, Yanai is a very “cold man.” But people who worked with him said, “Yanai is president of a shy, earnest, steady, kind people, who work with him as comfortable as at home.” UNIQLO companies in many staff are Yanai is a “fan.” Yanai is said: “We are willing to work and stay in their own place to stay is the best working environment. I think both in Japan and elsewhere in the world, only the high efficiency of the new enterprise to survive, Xianzai is such an era. “
Biggest competitor is the father
In the past, the Japanese believe in “will be a nail in his early hammer down” in the Japanese economy lost 15 years, a group of civilian entrepreneurs, they have not distinguished family background and experiences, but everywhere subvert tradition, to break stereotypes, to create thriving miracle. They were described as “emerging nail” is to promote the resurgence of the civil power in Japan. Yanai is, is one of an “emerging nail.”
In 1949, Yanai was born in Ube City, Yamaguchi Prefecture, Japan, a family apparel, home of many relatives in Yamaguchi Prefecture, Kyushu, or clothing store business. Father Liu wells in 1949 also opened a men's shop, “a small county commercial” main suit, customers are mostly banks and the securities industry. Yanai is a sister, two younger sisters, because it is the only son of the family get the most from father's strict teachings. As expect too much of her father because of some trivial issue blame him. The impression of being in Yanai, only in high school and college he was admitted to only get over his father's praise.
From Waseda University, graduated with a degree of political economy, in the famous Japanese department store Jusco (JUSCO) work 9 months later, the Yanai is then joined his father founded a small County Commercial. In 1984, Yanai is officially inherited his father's position as the president of a small county commercial. Take over the company shortly after the Yanai young, working on a reform carried out, making him into a crisis of confidence. “My dad hired eight employees, two years later, only one stayed, others think that I just do not experience, reckless young man. I had one person from purchasing to sales of all the work.”
Japan's economic crisis in 1990, Uniqlo has started budding. Prior to the crisis, the Japanese fashion industry Luxurious Atmosphere popular, people spend a lot of money to purchase clothing. The concept of the Japanese, only your clothes is a good clothes. Since the arrival of the economic crisis, many people begin to reduce expenditure on clothing, cheap clothing become popular choices. Economic crisis is the opportunity given Yanai, who will target the common people, decided to main cheap, everyday clothing sales.
In the same year, he opened the first in Hiroshima “Uniqlo” store, will be renamed as the Small County Commercial Co., Ltd. Fast Retailing (FAST RETAILING), which began a “dominate the Japanese” road. “I want at a reasonable price, providing high-quality clothing. Value for money, this is the normal way.”
Yanai is recalled, said: “I think my father would curse at me, but now think of it, this may be encouraging me.” His father has been to instill “When the first place, what can be the first” concept of the Yanai is the future expansion of business has a great influence. In 1999 his father died, Yanai are tears to her father's funeral on the portrait, said: “Dad, you are my life's biggest competitor.”
Adventurer with a dream
So far, Yanai is still clearly remember the 1984 Hiroshima, Japan, he opened the first Uniqlo shop situation. “I think he is an adventurer, and all commercial activities are in fact an adventure, only to bear the greater the risk, we can be more and more interest.” Yanai is said.
In the development branch, the willow well being encountered funding problems. At that time, a total of up to 60% of the corporate tax, business tax, local taxes, businesses will often result in 90% of annual profits for the tax, the lack of funds can not be used for rapid expansion. Yanai is no background, and lack of collateral, it is difficult to get loans from banks, only the public can get the necessary working capital. In order to achieve rapid time to market goals, Yanai is set 30 new stores a year, three years after the main store a few Pobai, and then apply for listing of the radical strategy. In just less than a year, Yanai opened in Japan in 33 Uniqlo stores. From September 1991 to August 1994, Yanai is the Uniqlo to 100.
Of course, behind the rapid expansion is enormous risk. Rapid expansion for the listing of risk-taking behavior, even the usual hesitation between the banks began to refuse to Yanai are loans, and even advised him not to blindly open a new store, to a stable mode of operation to the management company. However, with hindsight, it seems a little superfluous worries.
Yanai is the key to success is to provide low cost, high-quality products, in order to achieve this goal, he will only stay in Japan design center, production line are all moved to China. To ensure quality, Yanai, Japan's technology import in China is a local factory, and in order to achieve uniform standards to facilitate, he will expand to 140 once the foundry plant, reduced to about 40. The separation of production and design center in the way, won a famous Japanese master of Ohmae trend recognition, he also called on Japanese businesses are learning to Yanai.
Japanese entrepreneurs and the general difference is that Yanai is the courage to admit defeat.
In 2007, Yanai, New York, who has been trying to buy high-end department store Barneys. In a press conference, he told the New York “THEME” magazine reporter complacent planning a bright future: “Barneys is a symbol of New York, is the world's fashion brands to enter the U.S. market for all the doors!” Unfortunately, from Dubai's sovereign wealth fund to buy Isithmar also involved in the competition, Isithmar strong financial support so that Yanai is lost the bid game. “I certainly hope that UNIQLO can develop better, but they also spend too much money, right? This is a risky strategy. How many clothes they have to sell to earn back these costs? And our hands like this neat appearance the final list of companies that have nothing have a lot of. “Yanai is not to lose this business and frustrated, because he has bigger dreams.
Uniqlo The Chinese Way
Yanai is recognized that achievement of the financial crisis UNIQLO.
“Without enough money to buy Uniqlo, rich people buy Uniqlo. We encourage wild, wild need to taste, taste good people will buy Uniqlo, taste and most people will buy excellent clothes library. We have good quality and cheap price, which is the economic crisis that we can win the key. “
Although the Japanese domestic as stressed as parity can UNIQLO tries to develop high-end, do the world's oldest retail business casual wear. As of February 2010, UNIQLO stores worldwide total has reached 918, of which Japan is 793, in fact, the number of shops UNIQLO much higher. 5.5%, which is 2009 UNIQLO sales in overseas markets, the proportion of its total sales company, of which the Chinese market is only a smaller part.
As early as 1998, Yanai is planning to enter the Chinese market began 2001, finally got his wish. UNIQLO positioning is not as clear, expansion of the road has gone not ring true. Until early 2008, only 11 stores, and had also closed down a few. The past two years, with Asia's largest UNIQLO flagship store in Shanghai, its popularity is beginning to set in Shanghai.
April 2009, Yanai is to Shanghai to attend the Uniqlo signing ceremony of cooperation with Taobao, Uniqlo flagship store also formally launched the network. September 2009, UNIQLO in the Northeast region settled in the first shop in Dalian, would send a message to the people: UNIQLO expansion strategy in China market, the first step to the northeast. While in 2008, UNIQLO entered the market in Beijing, Sanlitun VILLAGE occupy the best location, but it still appears in Beijing, “unknown.” Yanai, who has been honest with the media, said: “In Beijing and other cities, UNIQLO is indeed not high profile. But also because of this, only more space to expand. Next couple of years, I am confident that the UNIQLO catch up even beyond the ZARA and HM's reputation. “
30 million U.S. dollars, which is used in May UNIQLO West Nanjing Road in Shanghai opened its fourth flagship store in the world the amount of investment. So “generous” to invest in a flagship store, see Yanai is the determination of the Chinese strategy. Yanai is hoped that the next 10 years, China surpassed Japan market share to reach 10,000 billion yen (about 10.7 billion U.S. dollars). And Yanai is on the whole scale of development of the next 10 years the company's new positioning is 50,000 billion yen. That is, the next 10 years, Uniqlo's sales in China will account for all sales, 1 / 5.
Adventurous Yanai is an even bigger goal: UNIQLO in 2010 to achieve the 10 billion in sales, allowed to go beyond GAP, as the world's apparel retail brands. “I think we did like some aspects of GAP. GAP is a U.S. company selling American clothing, We are a Japanese company selling Japanese clothes. We have a different origin, may in a sense, we actually sell is the world's clothes, people can freely mix them into their own style. in 10 years to 15 years, I want people to forget that UNIQLO is a Japanese brand, it will be a world brand. “
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