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uniqlo to penetrate global markets and in 2009 opened the world's flagship store in Paris, was the French alike.
Map / uniqlo provided 990 yuan yen from a cotton t, to the annual revenue of 8 billion yen more than a thousand of the world's fifth largest clothing group uniqlo, will debut in October, is expected to price expensive than the five per cent to Japan 10, is expected to bring parity popular clothing “fast fashion” craze.
To push into Taiwan, uniqlo part of the original system of commodities in China, moved to other States to manufacture, to meet the import laws, children's clothing, shirts, coats are not to come to Taiwan because of restrictions on textile products.
uniqlo formerly unique, due to Hong Kong in 1988 set up the company, was registered by slip of the pen register uniqlo, later discovered that the name of a unique (unique) and clothing (clothing) abbreviation, before deciding in use.
fast fashion riot red in 2006, from h & m, zara first shouted, emphasizing fast shipping, low price, not sold an additional average of weekly on new products, and lay parity popular clothing market. The known Japanese brands uniqlo fast fashion is often classified as one of the important promoter.
Minister of true global marketing Hideo Nakajima pointed out, uniqlo practical, both good quality for the main section, but the best sellers will continue to append; addition, uniqlo and well-known designer jil sander limited production “+ j”, to distinguish zara, h & m and other brands.
uniqlo good at developing new materials, this is the heat tech's thin but it can heat clothing.
Map / uniqlo provide
uniqlo of uj series of jeans, are best sellers in Japan in the future, Taiwan will be sold.
Map / uniqlo provide
uniqlo at stores in Taiwan is expected on October 7, in the unity of the opening of Hankyu Department Store in Taipei store b1, covers an area of 440 pings.
uniqlo Taiwan Takeshi Kosaka, general manager pointed out, including the uj (Jeans), ut (various groups of creative t-shirt), + j (co-operation with the well-known designer jil sander), heat tech (will heat the underwear) and other commodities will be in units sold. Prices will sync with the Japanese prices, but should tariffs be adjusted for individual items, the average price of about 5-10% higher than Japan's expensive.
Naoki Tai Shan, chairman of Taiwan and that, uniqlo will consider in Taichung, Tainan and Kaohsiung and set points, but only at stores can be successful.
It is estimated that, uniqlo If you want to dominate Taiwan's garment industry, with annual revenues have more than 4 billion yuan, expanding at least 30-40 points. Naoki Tai Shan that, uniqlo rival the mobile phone, three c supplies, because the cost of each person are limited, uniqlo how consumers are willing to set aside more money to spend is the key.
sogo Guang-Rong Li, general manager of respect, “the price of the clothing brand performance will be affected.”
Agent's full of many Japanese apparel group, said, “glad to see.” Some clothing brands have launched the relevant mechanisms, such as Giordano opened its first voice, television advertising, hang ten days after the CoCo get endorsements, trying to create a new image of the brand popular.
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